Sony - 98" Class BRAVIA XR X90L LED 4K UHD Smart Google TV

Amazing brightness. | Piercing contrast.

Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR™.

Picture and sound precisely aligned

Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see.

The entertainment you love. With help from Google

Google TV^TMbrings your favorite content from across your apps and subscriptions and organizes them just for you.

Game time. Be invincible.

Our BRAVIA XR TVs capture the awesome graphics and soundscapes of today's games. Pair with PlayStation®5 for absolute immersion.

Beautifully designed to compliment your viewing experience

Focus on the big picture with our minimalist design that fuses screen and bezel into a single slate.

Designed with the environment in mind

Sony TVs are engineered to deliver stunning design with the environment in mind.

Picture | Crisp and bright, enhanced Full Array LED

Lose yourself in pictures full of amazing contrast and real-life depth. A newly designed local dimming structure powered by Cognitive Processor XR™ brings scenes vividly to life.

Contrast intensified. Depth amplified.

XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.

Extended color volume, now see every shade and hue

Over a billion colors reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR™, XR Triluminos Pro™ with a wide color spectrum delivers natural shades in every detail.

Less noise. Less blur. More clarity in every picture.

XR Clear Image reduces noise utilizing zone division and dynamic frame analysis, and minimizes blur.

Noise is reduced, making broadcast and online videos much clearer and easier to view.

Blur is minimized so action stays smooth

Everything upscaled close to 4K quality

Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.

Intelligent motion processing for smooth, fast-moving action

XR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother, clearer action.